Telugu Cinema : 1950 - 1960
No.of Films - 327
Central Govt introduced national awards
Pedhamanushulu, Todudongalu, Vipranarayana got the awards in 1954, the first time national awards.
Many stage artists made it to the screen including Allu Ramalingayya
Dubbing other language films started
Saradhi studios started
This can be regarded as the golden era for telugu movies by many standards. During this
decade 327 movies were released.
Famous film producing concerns like Annapoorna Pictures (Dongaramudu), Anupama Pictures (Muddu Bidda),
Rajyam Pictures (Daasi), Krishna Pictures (Anarkali),Vinoda Pictures (Stree Sahasam), Shalini Pictures (Amara Sandesham),
Vikram Productions (Maa Gopi), National Art Theatres (Pichi Pullaiah), Rajasri Pictures (Anasuya), Aswaraj Pictures(Annadata),
Vittal Productions (Kanyadanam), Navasakthi films (Maa Inti Mahalakshmi), Jagapathi Pictures(Annapoorna) are famous among those who
newly entered into the trade of film making.
The striking feature of this decade is that the central government with a view to encourage healthy and purposeful movies introduced the
presentation of awards(Golden Lotus, Silver Lotus, and certification of merit) to the best movies in order of merit.
Peddamanushulu, Todudongalu,and Vipranarayana produced in 1954 were awarded the awards respectively in 1955.
During this decade Jaggaiah (Aadarsham), Kantarao (Pratighna), Balaiah (Yethu ku Paiyethu),
Ramana Murthy (M.L.A), Harnath (Maa Inti Mahalakshmi), Jamuna (Puttillu), Krishna Kumari (Navvite Navaratnalu), Devika (Rechukka),
Girija(Paramanandayya Sishyula Kadha), B.Saroja devi (Panduranga Mahatyam), Chalam (Palle Paduchu), Ramana Reddy (Manavathi), Raja Babu (Samajam),
Rajasulochana (Kanna Talli), were introduced to screen.
Among the directors Dr.Raja Rao deserves special mention. He hailed from the stage of Prajanatya Mandali.
He produced and directed Puttillu in which a good number of stage artists including Allu Ramalingaiah were introduced to screen.
Among the character artists who made their debut - Mikkilineni R. Nageswara Rao, Rajanala, Prabhakar Reddy, Nirmala, Hemalatha
deserve special mention.
In the directional wing it was Adurthi Subbarao who changed the phenomena of film making as director (Amara Sandesam).
Among the others introduced to screen as directors Vedantam Raghavaiah (Devadas) , T.Prakasa Rao (Palleturu),
Tapi Chanakya (Rojulu Marayi), Yoganand (Ammalakkalu), Rajani Kanth (Vadina Gari Gajulu), K.B.Tilak (Muddu Bidda),
Kamalakara Kameswara Rao (Chandraharam), C.S.Rao (Sri krishna Tulabaram), V.Madhusudana Rao (Sati Tulasi) deserve mention.
The special technique of making a picture from other language to Telugu was started during this decade and
the Hindi film Veera aur Nanda was dubbed into Telugu and Sri Sri was its writer.
Later the dubbing films process became popular. A good number of social movies were produced.
Kosaraju, lyric writer though, wrote Raithubidda in 1939. He reentered the cinema field as writer with the movie Pedda Manushulu.
Through the same film D.V.Narasaraju made his debut as writer. Arudra, Samudrala senior and his son Samudrala Junior,
Pingali Nageswara Rao were the much demanded writers of the decade.
In the field of music P.Suseela (Kanna Talli), S.Janaki (M.L.A), A.M.Raja, P.B.Srinivas, Pitapuram Nageswara Rao, Madhavapeddi Satyam, K.Rani, A.P.Kamala were popular as singers.
Though Ghantasala Venkateswara Rao, Pindyala Nageshwara Rao were the much demanded composers of the season, T.V.Raju, S.Dakshina Murthy,
Aswadhama, Adinarayana Rao, T.Chalapati Rao were popular as music directors and created memorable melodies.
The important feature of this decade was the construction of Saradhi studio in Andhra Pradesh, at its capital Hyderabad and
the first movie to be pictured in that studio was Maa Inti Mahalakshmi directed by G.Ramineedu.
This decade marked the production of the following movies which can be regarded as evergreen
- Pathala Bhairavi
- Pellichesi choodu
- Pedda Manushulu
- Bangaru Papa
- Rojulu Marayi
- Tenali Ramakrishna
- Pellikanuka and
- Maha Kavi Kalidas
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