Telugu cinema Biography -
An Exclusive by TotalTollywood

IntroductionPrelude1930 - 401940 - 501950 - 601960 - 701970 - 801980 - 901990 -'00
Telugu Cinema : 1980 - 1990

Highlights
• No.of Films - 1665
• NTR 's emergence as a political leader
• Kodanda Ramireddy peaks as a director
• Jandhyala turns director.
• Sitarama Sastry entered the industry
• Chiranjeevi emerges as No.1
• Balakrishna, Nagarjuna, Venkatesh got recognition
• Chakravarthy dominated the music
• First 70 MM film Simhasanam
• Establishment of APFDC
• Introduction of Slab System.

During this decade in a record score as many as 1665 movies were produced. But the result is that the quantity is more and quality is less. The sucess rate is just 25% only. The remarkable feature of this decade and a historical fact to record is that the movie enacted by N.T.Rama Rao were socially awaking and mass oriented and got him a tremondous response and as its result he started a political party Telugu Desam and rose to the post of Chief Minister. The movies Sardar Paparayudu, Bobbili Puli, Justice Chowdary, Kondaveeti Simham, Naadesam, supported him on his path.

During this decade Dasari Narayana Rao, K.Raghavendra Rao rose up to the occasion. But A.Kdanda Ramireddy reached the peak by giving hit movies to all most all the heros of telugu filmdom except NTR. Kodi Ramakrishna proved as commercial director. The success of Shiva proved the creative genius of a new director Ramgopal Varma.

producers like K.S.Ramarao of Creative Commercial Creations, K.Murari of Yuvachitra, T.Trivikram Rao of Vijayavahini arts, Gopi of Gopi arts, N.R.Anuradhadevi of Lakshmi films deserve special mention among the producers rank. Politician Subbaramireddy entered into film production. In comedy sector writer Jandyala turned director and gifted the audience with movies like Anandabhairavi, Ahanapellanta, Nalugu stambalata, Srivariki Premalekha etc., . Similarly as a comedy movie director Relangi Narasimha Rao reached the zenith.

Among writers Paruchuri Brothers bagged good name. Sirivennela Sitarama Sastry, introduced by director Viswanath, proved his mettle. Undoubtedly Chiranjeevi stood in the first place as artist and gave hits and super hits. The special feature of this decade is that Balakrishna, as heir of N.T.Ramarao, Nagarjuna, as heir of A.Nageswara Rao, Venkatesh, as heir of movie mughal Ramanaidu got striking recognition and all the four scored and claimed better fan response.

Mohanbabu as an artist produced and achieved good results. Ramesh, son of hero Krishna, could not last long as hero. Rajashekar as angry youngman and Rajendra Prasad as comedy hero were well applaused by public. Sridevi, Jayapradha, Jayasudha, Sujatha, Radhika, Vijayashanti, Radha captured market as heroines. In comedy sector Brahmanandam stood first. Other artists like Mallikarjuna Rao, Suttivelu, Veerabadra Rao, Srilakshmi did well. Kota Srinivasa Rao got many an occasion to prove his histrionics.

In the music sector though Ilayaraja, Raj-Koti, Ramesh Naidu did well, this decade is dominated by Chakravarthy as composer. S.P.Balasubramanyam and Chitra, as singers, gave good number of songs. Suseela, S.Janaki, Vanijayaram stood in the race. During this decade Krishna produced and directed a prestigious floklore movie Simhasanam and it was a 70mm movie, produced first time in Telugu. During this decade the A.P.State Film Development Corporation was established to help the film land in its varied facets. In 1984 the subsidy amount was raised to 2 lakhs and it reached to 3 lakhs by 1989.

The slab system was introduced during this decade and it has its own advantage and disadvantages. Megasandesam, Sitara, Swatimutyam, Pellipustakam, Mayuri, Geethanjali, Challenge, Tandrapaparayudu, Swarnakamalam, Ankusham, Siva, Jagadeka Veerudu - Athiloka Sundari are some of the worthy movies to be mentioned. Special mention to be made about Vejalla Satyanarayana who produced and directed movies into a social awakening. Another special feature is that Ramoji Rao of Eenadu entered film production under the banner Ushakiran movies and produced quality movies like Pratigatana and Mayuri. It was during this decade Padmalaya Studios and Ramanaidu studios came into existence.

During this decade the government introduced an award in the name of Raghupati Venkaiah and was awarded first time in 1981.



Note: The author and TT would appreciate your feedback. Please send a mail to admin@totaltollywood.com