Ajay, who played character roles and negative roles so far, is turning into hero. He is very familiar to Telugu audience with his negative role in Vikramarkudu, supporting role in Okkadu etc. It is already reported that Madan (writer of Aa Naluguru, director of Pellaina Kothalo, Gunde Jhallumandi) is planning to direct a film titled Atununchi Narukkura with Ajay in the lead. Sources now say that the title might be changed to Eela. Ajay will appear in a new getup in the film contrary to his previuois looks. This film will go to sets after the release of Gunde Jallumandhi.