Remember Amigos Creations, a banner started by friends of Sekhar Kammula to support him as a director. The banner produced films like Anand, Happy Days etc. Amigos stands for Friends in Mexico. There is another banner floated on similar lines to turn Rajasekhar into director. Rajasekhar, who earlier worked for Aite, Amma Cheppindi films and serials like Amrutam, Nanna etc as associate director is turning into director. His NRI friends are starting a banner called My Friends Creations. Recently the film is kick started by the formal pooja held by Urmila Gunnam. This film will deal with what kind of impact the software culture has on the society in the present day. The film revolves around 9 characters. The film is expected to go on to sets towards the end of September.