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23 Apr 2014
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Producer is responsible: K.S.Rama Rao

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'A producer's responsibility does not end with the release of the film but will continue. He is the responsible person to work towards towards curbing piracy by cooperating with the Piracy Cell', said K.S.Ramarao, president of Film Chamber of Commerce. He arranged a press meet on Wednesday to talk about several stories coming out in the media about the piracy cell.

Video Piracy Cell started 4 years ago in the guidance of Shyamprasad Reddy. Kesava Reddy, a retired police officer, is continuing as the chief of this cell. 'There were about 6000 cases registered after raiding several stores across the state. Some of the video stores did not even have license. Those who run business without license is a criminal. We are in constant negotiations with the Govt to bring in stringent rules on the piracy. Every director and producer in the industry knows this. I am surprised that some of the film makers are pretending ignorance of this cell', said K.S.Rama Rao.

He further explained the procedure. 'After the release the film, producer should give a written letter to the piracy cell. And then either the producer or associated people should stay in touch with the piracy cell all the time. Piracy cell can put its efforts in meaningful way only when we get cooperation from the producer. It is not just sufficient to release the prints and paying fees to the piracy cell. Piracy cell is in constant up gradation process. Recently we conducted a meet in Vizag Dist and created a team there to curb the piracy', said K.S.Ramarao.

In the past 3 1/2 years, about 5110 people were arrested. All cases are pending in court due to the arguments and appeals system. Responding to a question on local leaders getting involved in rescuing the culprits, K.S.Rama Rao said, 'it is the duty of the Govt to take action. Private organizations cannot take law into their hands'.

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